Digital Marketing Strategy for LIVIVA Foods

We really got to flex our digital content creation muscle for LIVIVA Foods! Their digital marketing goal was to increase brand awareness after an extensive packaging re-brand. We accomplished this by building a robust (and delicious!) collection of recipes and beautiful food photography created by Renee Hache, engaging daily with their social media followers, and managing a highly successful influencer campaign. This was a multi-stakeholder project that involved the perfect balance of digital strategy, and creative content creation.

Engaging a following for bean and shirataki pasta

Summary

LIVIVA Foods is North America’s leading alternative pasta company specializing in bean and shirataki pasta.

Solution

Detailed digital marketing strategy, content creation, recipe development, custom product photography, and SEO. Proactive and reactive social media engagement and influencer campaign management. Shopify website UX-based update and on-going maintenance.

Highlights

>> Monthly follower growth by 1000+

 
We found a great partner in our start-up journey. Fluency Digital brought so much expertise: from content strategy, research, social media management, content creation, influencer marketing, to website development. Not only were they adept at the technical nature of our digital marketing but they were gifted writers. Fluency Digital helped us create branded video, recipe development, and photography. I would work with them again!
— Karen Hsiung, Former VP Marketing
 




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