E-Commerce Web Design and Social Media Advertising for What the World Needs Now

What The World Needs Now is a children's book series by former Canadian journalist Cheryl Rosebush. She has spent the last decade writing about forest protection and climate change for international organizations including the United Nations. Cheryl is committed to promoting better ways of living on this beautiful planet—one audience at a time.

Strategies

  • Website Design: Designed and built e-commerce platforms on Shopify for three regions— Canada, US, and the UK.

  • Business Support: Took over shipping and handling of online orders.

  • Social Media Campaign: a paid Instagram/Facebook campaign that aims to attract and convert new customers

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Highlights

  • Website launched in 2020

  • Increased conversions online through strategic social media advertising campaigns

  • Increased sales by 557% and orders by 453% for Environmental Kids.

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Social Media for Zoe Ford