Web Design and Social Media for Canadian Perinatal Mental Health Trainings

Canadian Perinatal Mental Health Trainings (CPMHT) is a collective of perinatal mental health professionals and others who provide perinatal mental health support in the course of their work, like nurses, midwives, lactation consultants, and others. Based on the Impossible Parenting Model, CPMHT investigates the ways in which biology, individual circumstances, thinking patterns, parental identity, and the culture of impossible parenting shape our perinatal mood and set up parents for both challenges and resilience. The curriculum is inclusive and affirming, developed through relational and experiential learning.

CPMHT’s founders were looking for a from-scratch website design and marketing plan to support their combined virtual and in-person learning models, as well as a series of produced videos for a free series designed to launch the program. When COVID-19 and quarantines put a wrench in the works, we began planning a temporary pivot away from their in-person work and focused more heavily on virtual options.

Strategies

  • Comprehensive competitor analysis and marketing strategy

  • Design and launch of comprehensive website include members-only area

  • Coordination of social media campaigns including both paid and organic campaigns on Facebook and LinkedIn

  • Support and assistance with initial Summer School awareness-building and lead development program

Highlights

  • Site Launched: May 25, 2020

  • 163 Summer School registrations at launch

  • 15,585 Facebook impressions in first 30 days, with 204 engagements and 97 link clicks

  • Facebook fan growth 1750% in first 30 days

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