Why isn’t my website showing up in Google search?
Why is my website not showing up on Google?
Congratulations! You have a brand new website. So you sit back and wait for your email inbox to fill up with leads. And nothing happens. Then you type your company name into Google and nothing appears. You wonder, why is my website not showing up on Google?
First, you probably feel frustrated. Then you get angry. Wait a minute! "I just paid thousands of dollars to create a website and it’s not even showing up,” you think. What a waste of time and money. But wait.
Pause. Take a breathe and keep reading.
When you launch a new website, your website doesn’t just magically show up in Google. There are sneaky little Google bots that crawl the entire Internet looking for content. They’re looking for trustworthy and relevant content to serve up to people on a silver platter. If you’re not showing up in Google, it means you likely have to be patient. Those bots probably haven’t had a chance to find your website yet and index your content.
What does it mean for a website to be indexed?
Now you’re probably thinking. What’s the heck does “indexed” mean? I thought it was enough to just make a website and put it out there on the web. Sorry, it’s not. Launching a website without a strategy is like throwing a party without inviting any guests. No one will come if they don’t get an invitation. A party without guests is definitely no fun. Actually, it’s not really a party at all. It’s just you staying home alone.
Every search engine has what’s called an “index” of content. It’s like a library. Search engines are constantly “crawling” websites to find useful things like keywords, metadata, and other content. They’re looking for websites that have lots of useful, relevant, and up-to-date content.
Here are some things Google and other search engines are looking for:
Content that matches popular searches
Simple and clear website structure and navigation
High-quality links to your site from other websites
High-quality links from your site to other websites
No broken pages or links
Older websites (the longer the better) with up-to-date content
How long does it take for Google to index my website?
The short answer is it could take anywhere from a few days to a few weeks for Google to index your website after launch. Be patient. Check often. If you’re not a patient person, we hear you. Read on.
How to get Google to index my website?
So you want to hit the ground running and start getting new customers right away. Not tomorrow, not a month from now. Yesterday, please! That’s totally understandable. Who has time to wait for Google? Not you! The good news is, you can ask Google to index your website manually. But it’s going to take a bit of work first.
Here’s how to get Google to index your website:
The first step is to confirm with Google that you own your website. You’ll need to access Google’s Search Console here.
Next, you’ll need to ask Google to crawl your website.
If you’re moving a website, make sure you follow these guidelines.
Once you’ve made the request, you’ll still have to be patient. This is a great time to check out that trendy thing everyone is talking about these days called “mindfulness.” All jokes aside, we know how stressful this time can be. We’ve been there. But this is just the first step in a long journey called digital marketing.
How do I get my website to come up on the first page of Google?
Once Google has indexed your website, it’s the moment of truth. Now you’ll see just how useful Google thinks your website will be. If you don’t have enough content or your website is just too new, you likely won’t make it to the first page of Google search results. That’s not what you wanted to hear, is it? Sorry again. (Yes, we’re Canadian so we say sorry a lot.)
10 Free Ways to Rank at the Top of Google Search Results
So how does Google decide what comes up first? Here are our 10 free tips for ranking on the first page of Google:
Determine which keywords you want to rank for
Optimize your website for those keywords
Develop an ongoing website content strategy
Post blog posts frequently and regularly (about 2-3 per week for about 6 months to a year)
Write longer content with at least 600-800 words
Use lots of keyword-rich subheaders
Go after quality backlinks from other websites
Write clearly and conversationally
Write content for your location
How to get traffic to your website
There are other free ways to get traffic (i.e. people) to visit your website. Here are some other guides that might be helpful: